Hey, I’m Jessica.
Welcome to my sweet and juicy site, packed with insights and actionable tips gained from my 20+ year career as a writer, content marketer, and sassy strategist.
The Write Brain
Step #1: Write a Horrible First Draft
No one has to see your first draft. That terrible piece of shit document is for your eyes only. Please don’t think of the perfect word or construct an impeccable sentence. Writing is an act of discovery. Sometimes, you don’t even honestly know what you think until you begin writing it down. So don’t worry that this drafting time is a waste.
Step #2: Get Comfy with Cuts
So you wrote your crappy first draft, hooray! Now, just walk away. If you can, sleep on it. Then, when you’ve had time to gather perspective, open your piece back up and “kill your darlings,” as they say.
Step #3: Refine Your Angle
Every piece of content becomes infinitely improved with the right angle, or hook, that connects with and draws in readers. What is the entry point that will attract your audience? Does your central theme resonate with any cultural moments?
Step #4: Put a Bow On It
As a sweet finishing touch (this is that zing I’m talking about, people), tie back to your opening hook or revisit a theme woven through the piece. Call it flair; call it finesse. It’s a chance to tug at heartstrings, to give goosebumps, and to simply close the circle.
Let’s Connect!
Need some content counseling? Schedule a free 1:1 introductory session with me to discuss your writing, marketing, or strategy needs.
FAQ
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Connecting with like-minded creative people is totally my jam — reach out for a free introductory meeting.
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From setting strategy to crafting editorial calendars, and getting the content actually written and approved, I can help literally every step of the way.
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OK, let's say we want to start a new relationship. Er, work together long-term, ongoing. We can set up a monthly fee, or go per-project. No strings attached.